Directed Electronics/Greater San Diego, CASummary:
The line between traditional �??Press�? and Social communication is ever evolving and changing. This key position directs these areas with vision and passion, while delivering measurable results for the company. Position is responsible for all communications between Directed and our various audiences (Trade, Consumer, Sales, etc) and mediums (web, print, POP, sales collateral). This position is the �??voice�? of Directed, ensuring consistency of message and details regardless of the audience and mediums. The ability to work in a fun, fast pace environment that demands results is a must. If you have a passion for communication and gadgets, this is the position for you.
Duties and Responsibilities:
�?� Responsible for all communications between Directed and various audiences and mediums
�?� Actively monitoring and managing all social communication touch points
�?� Creating online �??BUZZ�? to bring additional consumer and PR exposure to our various products and services
�?� Daily outreach to press to help maximize Directed's exposure for products and services (minimum 2 hours per day)
�?� Create, receive approval and distribute all press releases
�?� Exceptional writing skills: with the ability to change writing styles to suit the specific audience
�?� Work collaboratively with senior executives in the organization
�?� Create consumer and trade copy for various products and services (highly technical)
�?� Proof reading (grammar and technical)
�?� Additional tasks and responsibilities to be defined by the Vice President of Marketing
�?� Responsible for content, writing, and publishing Sales Manger weekly update, which includes data-basing questions from the sales manager, and retrieving answers from the appropriate departments
�?� Main point of contact for Trade and Consumer Press outreach
�?� Create video scripts, work with in-house and outside resources
�?� Available for on-air press opportunity coverage (experienced public speaker, charismatic presenter)
�?� Media and advertising buys, competitive analysis, monitoring advertising ROI
�?� Create text and message for sales collateral and product information sheets
�?� Updating product descriptions and images on Directed's various consumer and trade websites
�?� Ability to travel as needed, and dedicated to delivering projects on time
�?� Responsible for creating control documents and procedures as necessary
�?� Working with creative director to ensure message and recommended imagery are communicated effectively
�?� Interacts with consumers and dealers for highly elevated complaints, owning the issue and driving a quick resolution
�?� Creates and executes company email campaigns
�?� Basic level of market research and analysis
Experience:
Proven track record of creating social communication campaigns and generating online press coverage
Minimum 3 years online marketing experience, preferably with an agency
Minimum 5 years PR experience, preferably with an agency
Ability to manage and execute on numerous projects at the same time
Education:
Bachelors Degree in: Marketing, English, Business or communications
Certified in Microsoft Office Suite
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