Search Engine Marketing Specialist / Deluxe / Midland, ON, Canada

Deluxe/Midland, ON, Canada

Req ID# 5777BR
Title Search Engine Marketing Specialist
Department eCommerce
Company Name Deluxe Corporation
Location of Position Midland, Ontario, Canada
State N/A
Full Time/Part Time Full Time
Shift Type Traditional

Job Description:

The ideal candidate will have 2 or more years of hands on experience creating, managing and optimizing SEM campaigns and have strong knowledge of SEM best practices. The Search Engine Marketing Specialist is responsible for the creation and management of Search Engine Marketing campaigns. This includes account structure, keyword research, landing page testing, ad text creation, bid management, content network and others, while incorporating Deluxe promotions.


Accountabilities:

- Develop, implement, report and analyze SEM campaigns top to bottom across multiple web sites and product lines
- Continuously create, categorize and refine keyword lists to drive incremental conversions on Deluxe owned and operated sites
- Conduct bid management at the match type and network level for numerous paid search accounts with extensive keyword lists
- Create and test ad copy via self-developed optimization schedule
- Request & implement new landing pages for A/B testing on engines and oversee the process from start to finish
- Report developing search trends and opportunities to management team
- Manage internal job schedule for campaign deliverables
- Maintain an SEM campaign calendar to effectively communicate launches, time-sensitive or seasonal campaigns, etc.
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Interfaces with: eBusiness Marketing Manager, Director of Online Marketing, Integrated Program Managers and Specialists, Product Managers

Ideal/Required Skills:
- Strong analytical focus with the ability to independently implement optimization findings
- A firm understanding of interactive marketing and online media
- Excellent written and verbal communication skills
- The ability to work independently as well as with a team in a fast paced, goal-oriented environment
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, with a positive attitude, to consistently meet and exceed objectives and take on more responsibility
- Very Strong experience with Microsoft Office, especially Excel
- Experience with Bid Management & Web Analytics tools
- Bi-lingual (English/French) helpful
- 2+ years current experience with �??hands on�? PPC (payperclick) account management
- *Demonstrably proficient with Google Adwords and Microsoft adCenter.
- Required to pass Google Adwords Fundamental Exam within first 6 months of employment.
- 2+ years experience with SEO, SEM, PPC, SEMcampaign promotions, A/B testing, Ad delivery job schedule for campaigns (banner ads and landing pages)

Required:

Preferred:

Pre-Employment Screening Drug screen and background check required. EOE/M/F/D/V.


Apply To Job

Source: http://jobs.searchenginejournal.com/job/search-engine-marketing-specialist-midland-on-canada-deluxe-740dd9a568/?d=1&source=rss_page

social networking social media marketing website development web hosting seo experts