About Milestone:
Milestone Internet Marketing, Inc. is an award winning, full-service online agency for the lodging industry. We are a leading provider of internet marketing solutions for the lodging industry. Our services include website design, search engine optimization, pay-per-click marketing, Web 2.0 solutions such as blogs, online videos, and social media optimization, etc. Our clients include most major hospitality industry brands and resorts. We offer competitive benefits and a great working environment with tremendous opportunity to learn and grow. The company is growing rapidly and these positions are a result of our fast-paced growth. To find out more about Milestone, please visit us on the web at: www.milestoneinternet.com or check out our blog: blog.milestoneinternet.com
Job Summary
The Paid Search Strategist is responsible for managing paid search (PPC, Pay per Click) service offerings. This individual will be in charge of managing growing client relationship on multiple accounts. The Paid Search Manager supports all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. The candidate should have 1 to 1.5 years of hands-on experience in online marketing with a heavy focus on paid search management. This individual should possess a great depth of tactical knowledge in paid search services.
Responsibilities:
�?� Research and strategize paid search campaign plans for our clients.
�?� Write detailed paid search proposals to meet client goals.
�?� Manage accounts to ensure all project deliverable deadlines are met.
�?� Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
�?� Analyze and report on Pay per Click campaign results and present to client by documented report and presentations.
�?� Develop and enhance the process of paid search offerings.
�?� Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal and external customers.
�?� Provide wire framing and work with external and internal creative resources to develop effective designs for all post-click landing experiences.
Requirements:
�?� BA from accredited college or university
�?� Strong understanding and application of paid search and search engine marketing practices.
�?� Minimum of 1 to 1.5 years of background in paid search operations with an understanding of web analytics.
�?� Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
�?� Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
�?� Advanced proficient in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
�?� 2 to 4 years of Experience
Needed Skills:
�?� Strong analytical skills
�?� Strong time management skills
�?� Excellent verbal and written comunications skills
�?� Ability to work independently and in a team environment
�?� Ability to handle multiple ongoing tasks with changing priorities
�?� Insatiable desire to learn
To be considered for this opportunity, please apply at http://jobs.milestoneinternet.com
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