Text messaging also known as SMS for business is the key for small businesses to get involved with their customers, & build relationship. Text messaging is very different from email marketing; 97% of text messages are opened and read by people. SMS is still a relatively uncluttered and spam-free marketing channel. Everyone carry their cell phone 24/7.
Integrate mobile marketing as part of your traditional marketing, collect mobile numbers, and provide customers an instant channel for communica
Source: http://www.openforum.com/idea-hub/topics/marketing/discussion/get-instant-reaction-to-your-advertising-with-sms-marketing
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