L.A based company near LAX seeking a full-time innovative and passionate Internet Marketing Manager with strong leadership skills.
The Internet Marketing Manager is responsible for leading and executing the e-commerce business activities and strategy and moving the sales needle through effective PPC, SEO, social, mobile, viral and analytics.
This position reports to the Chief Marketing Officer, but will also partner with creative team to recommend and drive plans to build the overall web experiences and relevant marketing channels to achieve forecasted sales volumes and strategic objectives.
Duties and responsibilities include but are not limited to:
*Identifies Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors' offerings; studying company objectives for the product line; identifying strategic content partnerships.
*Assist with the implementation of online strategies and segments that drive improvements in sales conversion, translating to increases in customer acquisition, retention and up/cross-sales
* Effectively lead project meetings and create clear and concise roadmaps for products from planning through implementation and launch.
*Works with multiple departments to ensure products are developed in accordance with established business requirements and best practices and that the project goals are fulfilled
*Oversee day-to-day e-commerce sales efforts and/or brand marketing initiatives by effectively managing the front-end website experience, landing pages, content, product placement and overall merchandising mix
*Enhances organization reputation by fostering innovation; exploring opportunities to add value.
*Coordinates announcement in print and media ads; registering with search engines; creating banner ads and link exchange affiliates; analyzing and creating ways to increase traffic to the site.
*Optimizes campaign effectiveness by coordinating all aspects of design and execution for banner advertising, direct e-mail campaigns, direct mail campaigns, e-newsletters, partner links, product offers and Web-based sales delivery.
*Maintain optimal site usability for the user experience by analyzing onsite behavioral analytics and conversion data in order to effectively optimize site promotions, messaging, and other key indicators that enhance ROI
*Identify opportunities for new marketing tactics, technologies, site-conversion functionality and improved user experiences
*Drive implementation and optimization of marketing programs to increase loyalty, retention and overall sales
*Work with creative department to develop an e-mail strategy that drives efficient open and click thru rates and help conceptualize an ongoing flow of content newsletters and promotions.
Qualifications:
*5+ years relevant product management and e-commerce experience
*Experience with web marketing and improvement tools/methods including SEO, SEM, Social Media, A/B testing, usability testing, focus groups and web analytics
*Analytical, Creative with excellent verbal and written communication skills to effectively present and communicate to all levels of an organization
*Staff management experience of small teams
*Passion for health, internet and e-commerce
Company offers excellent salary and benefits
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