Wednesday, April 25, 2012

Fighting for the Young Consumer's Attention

Fighting for the Young Consumer

From Dan Schawbel:

Do you want to reach younger American consumers? The challenge is that they switch between their media options so rapidly and reaching them is harder than you might think. A new study finds that these "digital natives," who have grown up with...

Source: http://www.openforum.com/articles/fighting-for-the-young-consumers-attention

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