The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods and building technology, some 300,000 associates generated sales of over 38.2 billion Euros (over $53.3. billion US Dollars) in fiscal year 2009.
In North America, the Bosch Group has over 22,000 associates, and in business year 2009 achieved total consolidated sales of $7.3 billion.
Automotive Technology is Bosch's largest business sector in North America, with sales of approximately $4.5 billion in 2009. As one of the leading automotive suppliers in North America, the Automotive Technology business sector employs approximately 12,000 associates at approximately 30 primary locations.
Bosch is currently forming a Digital Strategy Team for the North American Automotive Aftermarket Division. The Social Media Community Manager will play a key role in the future digital strategy for this division, and in building this new team.
Responsibilities
- Execute and develop social media strategies for a wide range of promotion campaigns, product launches and marketing/sales
- Proactively monitor and respond to questions and comments from community members and potential consumers
- Utilize reporting tools to deliver periodic analytics reports to peer and interest groups
- Develop and execute strategies to increase brand mentions and engagement within social media
- Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
- Experience in Web Project Management and Search Engine Optimization (SEO)
- Understanding in audience activation and digital outreach
- Develop and publish engaging copy to support client objectives
- Is an advocate of the social media landscape
Your Competencies and Qualifications:
- BA/BS Degree in Marketing, Communication or related
- At least 3 years experience in a relevant role in social media at an ad/interactive agency
- Strong grasp on various social media analytics platforms, with the ability to source and summarize applicable data
- Passionate car freak is a big plus!
- Proficient skills in Word, PPT, Excel, MS Project and HTML/FBML
- Previous editing experience a plus
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