Online Marketing Manager
The Mercatus Center at George Mason University seeks a dynamic and creative Online Marketing Manager to build, implement, and manage online strategies. The position requires superior project management skills and a commitment to track utilization, performance, and traffic analytics to optimize Mercatus's online marketing efforts.
Responsibilities Include
�?� Strategy
o Work with the Communications Team and other colleagues at Mercatus to develop and implement online strategies that build the Mercatus web presence as a well-known and utilized resource for our target audiences.
o Measure the effectiveness of online strategies and optimize Mercatus's online efforts based upon analytics.
�?� Marketing
o Develop and implement social networking, email marketing, advertising, SEO, and other digital strategies that gain positive attention for Mercatus research and activities.
o Build and maintain relationships with a network of online outlets and bloggers so that Mercatus content is effectively promoted to targeted audiences.
o Oversee Mercatus's marketing list-building and segmentation strategy so that Mercatus research and event announcements reaches the right audiences at the right time.
�?� Content
o Manage New Media Coordinator, Associates, and a pool of Web and related consultants so that Mercatus is providing best of class content through all digital platforms.
o Oversee the audio-visual capture and marketing of Mercatus events and speaking engagements.
o Manage online projects and Web site builds from conception to completion, matching internal stakeholder expectations with contractor timelines and capabilities.
�?� Management
o Manage the Mercatus online strategies team including the hiring and oversight of our pool of new media and creative consultants.
o Provide training opportunities for program staff and scholars on how to use the Web site and social networks to heighten the Mercatus brand online.
Requirements Include
�?� At least three years of experience managing online strategies.
�?� Demonstrated ability to prioritize and manage multiple projects.
�?� Experiencing managing online advertising campaigns through mediums such as Facebook Ads or Google Adwords.
�?� Ability to speak geek and keep abreast of the latest and best in new technologies and digital strategies.
�?� Strong copy writing skills and an ability to translate economic research for a variety of online audiences
�?� Advanced understanding of how to use analytics (such as Google Analytics) to optimize Web performance
�?� Knowledge of HTML and Adobe Creative Suite, and experience working with content management (Drupal, WordPress, etc.) and email marketing software.
Employee Benefits
Salary is competitive and will be commensurate with experience. In addition, excellent benefits to all individual employees, including full health and dental coverage, flexible spending accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit, and one free course per semester at George Mason University.
Application Process
NO PHONE CALLS PLEASE
To apply, please email the following materials to HR at Mercatus dot org:
�?� Resume
�?� Cover letter, which must include your philosophical interest in the mission of Mercatus Center and your desired salary
About the Mercatus Center at George Mason University
For over 25 years, the Mercatus Center at George Mason University has been the world's premier university source for market-oriented ideas�??bridging the gap between academic ideas and real-world problems. A university-based research center, Mercatus works to advance knowledge about how markets work to improve our lives by training graduate students, conducting research, and applying sound economics to offer solutions to society's most pressing problems.
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