About Us: VMware (NYSE: VMW) is the global leader in virtualization and cloud infrastructure, two areas that consistently rank as top priorities among CIOs.
VMware delivers award-winning, customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. Our solutions help organizations of all sizes, lower costs, increase business agility and ensure freedom of choice. We are searching for people who are ready to accelerate, innovate and lead to join our team of more than 9,000 employees in 40+ locations worldwide working to develop innovative solutions that deliver the future of IT through cloud computing. Having the audacity to challenge constraints and problem-solve for tomorrow starts today, and it starts with you. Learn more at www.vmware.com/careers.
Why work for our Division: The Marketing & Alliances teams play an instrumental role in helping to build VMware into a category-defining company. As part of the team, you will work to build, evangelize and deliver world-class virtualization solutions, products, and services to customers and partners.
Why work with our group: Corporate Marketing sets strategy and works with employees throughout the world to execute an integrated marketing plan across all marketing channels and geographies to support marketing strategy and direction for specific VMware solutions. The Corporate and Field Marketing teams work extensively with sales, product management and product marketing as well as outside agencies in order to execute integrated marketing campaigns and programs that include online, print, email, direct mail, webinars, seminars, tradeshows and executive marketing sessions.
Job Description Develop online marketing programs that drive awareness of VMware's cloud application products and solutions and leadership in the Virtualization & cloud computing market
- Communicate regularly with multiple business contacts across the organization (product marketing, corporate marketing, global campaigns) to ensure site content stays up to date and
accurate.
- Manage the development and
production of web projects that convey VMware's strategic advantages and technology differentiation in the marketplace.
- Identify content needs, research, gather, create and work with design / video vendors to produce Web content for the site.
- Write original copy and edit content as required. Script-writing for flash/video is a plus.
- Ensure that content conforms to search engine optimization criteria and maximizes our exposure in online marketing venues.
Requirements:
- 7-10+ years online marketing experience in fast-paced highly volatile environments.
- 3+ years of marketing copywriting and editorial experience; script-writing experience a plus
- Proven ability to create compelling web marketing content; developer, application platform, IT
management and CIO audiences preferred
- Track record of creating effective integrated programs focused on driving revenue and increasing awareness; enterprise software/hardware industry experience preferred
- Demonstrated success with full-cycle marketing project management, multi-tasking and able to determine priorities on a real-time basis.
- Experience working on commercial web sites (within the context of a larger web team environment) with a proven understanding of web technologies, browser compatibilities and limitations, content and process management, and site implementation
- Working experience in search engine marketing optimization (SEO)
- Experience with content management (CMS) and Web site/Internet technologies (Interwoven preferred)
- Focus on customer experience optimization and user-centric information design
- Marketing in the context of social media is preferred
- BA/BS degree or equivalent work experience
- Demonstrated leadership and customer relationship skills.
- Excellent verbal and written communication skills.
- Team oriented, motivated self-starter who thrives in a fast paced dynamic environment.
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