Company Information
About ANSYS, Inc.
Who We Are
Founded in 1970, ANSYS employs over 1,700 employees, and many of them are engineers with advanced degrees and extensive training in fields such as finite element analysis, computational fluid dynamics and design optimization. ANSYS is passionate about pushing the limits of its world-class technology, so our customers can turn their design concepts into successful, innovative products.
What We Do
ANSYS develops, markets, and supports engineering simulation software used to predict how product designs will behave and how manufacturing processes will operate in real-world environments. The company continually advances simulation solutions by, first, developing or acquiring the very best technology; then integrating it into a unified and customizable simulation platform that allows engineers to efficiently perform complex simulations involving the interaction of multiple physics; and, finally, providing system services to manage simulation processes and data �?? all so engineers and product developers can spend more time designing and improving products and less time using software and searching for data.
Where We Are
ANSYS is headquartered in Canonsburg, Pennsylvania, U.S.A., and has more than 60 strategic sales locations throughout the world. In addition, ANSYS enlists a network of channel partners in more than 40 countries. Together the company fosters close partnerships with customers and provides local value-added service and support.
Job Description
Job Title: Manager of Social Media Marketing (#2457)
Reports To: Director of Marketing
Business Unit/Function: Corporate Marketing
Career Band:
Job Track:
Position Location: Canonsburg, PA
Number of Direct Reports: 0
FLSA Status: Exempt
Position Summary:
ANSYS is looking for a social media strategist to lead our global social and digital media efforts. We want a social media evangelist to drive positive online communications and safeguard our corporate brand through the various social media channels. This person will monitor, analyze and regularly engage in social media with respect to corporate issues and initiatives. He/she will also be expected to establish and maintain positive working relationships with key bloggers and social media influencers and proactively identify opportunities to strengthen ANSYS' corporate social media presence. The manager will develop an understanding of trends in social media and evolving online behavior and position the company to act on emerging marketplace and competitive trends to develop a social media engagement strategy.
Essential Job Functions/Accountabilities:
�?� Lead the search, development and execution of social media marketing projects to drive engagement and traffic to ANSYS assets. Responsible for viral marketing plan, engaging bloggers and driving word of mouth
�?� Create and roll out a formal social media policy for ANSYS. Monitor websites to ensure employee and partner adherence to policy
�?� Develop and implement an approval process for social media content\
�?� On a day-to-day basis, act as ANSYS' voice in the social media world. Drive the content across platforms. Monitor online conversations and, if necessary, respond appropriately to them
�?� Coordinate with internal subject matter experts to prepare content for posting on blogs, forums and other social media sites
�?� Work closely with the program leaders to ensure individual program messages are reaching the appropriate audiences in the most compelling ways
�?� Manage internal and work with internal stakeholders to make improvements to Google sites. Drive adoption by program leaders and employees/partners
�?� Study the competition's use of social media marketing and applies those learning to marketing plans and engagement tactics
�?� Direct social media marketing planning in a �??test and learn�? culture to positively impact future results. Leads strategic initiatives to test and potentially implement new ideas
�?� Educate the marketing organization on social media marketing trends. Provide strategic direction to employees on the impact of social media in the marketing process
�?� Ensures proper transfer of important media planning data and provides timely and accurate reports to key internal constituents.
Minimum Requirements/Qualifications:
�?� Education: Bachelor's degree in writing, marketing, journalism or related field
�?� At least 5 years of industry experience in a well-established, role with a proven track record of success
�?� At least 2 years of social media marketing experience, preferably in the B2B space
�?� Thorough experience with social media platforms and tracing programs
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