Online Product Marketing Manager
Our client is looking for a confident online product marketing professional who will define new products/features and managing campaigns that drive awareness and usage of our their products by its members.
Responsibilities will include contributing to the product marketing strategy, designing and managing integrated marketing campaigns to increase member usage and lifetime value, as well as influencing future product features. The ideal candidate is a self-starter with strong analytical skills who is passionate about marketing. He or she must thrive in a fast-paced, goal-driven environment, pay great attention to detail, have a strong intellectual curiosity, a roll-up-your-sleeves attitude and a strong desire to succeed.
Specific Duties/Responsibilities:
�?� Planning the rollout of new products and services, including developing the positioning, value proposition, messaging, and supporting marketing activities.
�?� Managing the ongoing success of products and services by providing ongoing marketing planning, reporting/analysis, and product optimization post-launch.
�?� Conducting market research to identify and track market trends.
�?� Working closely with the product management, acquisition, PR, and content teams to achieve successful product launches and on-going product success.
Skills/Experience Requirements:
�?� 5 to 7 years of relevant product marketing experience, preferably for an online consumer business.
�?� Experience developing product launch plans, including establishing goals and success metrics.
�?� Excellent project management skills. Ability to juggle multiple projects at a time and execute efficiently with a close attention to detail.
�?� Sound business judgment and ability to sell management on product proposals.
�?� Excellent oral, written and presentation skills.
�?� Strong quantitative and analytical skills, with a passion for numbers and metrics.
�?� High energy and a desire to work in a results-oriented, entrepreneurial environment.
�?� BA/BS required. MBA a plus.
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