Organic Valley/La Farge, WIIf a company is going to make a difference in today's world, it's going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals, and the earth. We're a mission-driven cooperative, owned by family farmers, and we've been leaders in organic agriculture from the very beginning. To learn more about our history, visit our website.
Position Overview:
As Retail Marketing Manager at Organic Valley you will team with our family farmers, Marketing and Sales to bring consumers closer to healthy food choices by developing regional marketing plans, national in-store shopper marketing campaigns and community relationships on both national and local levels. This role is based in our bucolic Wisconsin headquarters and leads a team of regional coordinators to create/adapt marketing strategy to regional market dynamics. This is not a sales position.
Duties and Responsibilities:
o Working closely with the Executive Marketing & Sales Team, drive the development, sell-in, and execution of retail-specific marketing programs;
o Responsible for establishing and maintaining marketing-to-marketing relationships with key retail customers; understand and communicate their dynamics; specifically customer philosophy, shopper demographics, competition, and business goals;
o Serve as lead on regional marketing initiative by providing direction, input, review and evaluation of regional marketing plans;
o Establish objectives specific to each regional market and monitor progress and set quarterly objectives for Regional Marketing Coordinators.
o Develop reporting processes for Regional Marketing Coordinators to facilitate work flow, and ensure regular, thorough, and timely stakeholder communications between Organic Valley headquarters and regions;
o Establish excellent relationships with Sales and Marketing teams to act as a liaison with regard to regional initiatives and product-specific campaigns; ensure issues are surfaced and addressed to guarantee plans are optimized to achieve objectives.
o Communication of all marketing programming, follow-up and post analysis including return on investment (ROI) and updates to extended teams.
o Manage budget allocation and ROI analysis as it relates to effectiveness of regional plans and retail programs.
o Communicate performance expectations by evaluating performance, providing timely feedback, training and coaching and recommending personnel actions for assigned staff.
o Ensure compliance with policies, safety procedures and fair employment practices.
o Assist the Sales team in protecting and promoting existing business through farmer-focused marketing programs, including Retail Education, Farm Tours, and related in-store activity, as well as opportunities to provide retailers with Organic Valley-generated content, such as farmer photos, nutritional information, and web and editorial content.
Skills and Experience:
o Bachelor's Degree in Business Administration, Marketing, Communications, or Management required.
o Minimum of 5 years related Consumer Packaged Goods (CPG) retail experience.
o Experience in developing and executing retailer-specific in-store marketing programs.
o Experienced in relationship management and retail interface.
o Excellent people management, communication and presentations skills.
o Detail-oriented and results focused.
o Adept at recognizing, adapting and responding to changing conditions with minimal direction.
o Self-directed team player who thrives in a fast paced environment.
o Ability to diplomatically handle difficult situations.
o Ability to travel up to 30% of time.
Organic Valley is an equal opportunity employer.
Apply To Job
email marketing building traffic list building article marketing affiliate marketing
No comments:
Post a Comment