Drive our social media strategy across social media sites (Facebook, Twitter, YouTube, etc.) and on the Brand (i.e. Expedia) site worldwide. Responsible for (1) monitoring the social media and competitive landscape and driving our social media strategy to achieve aggressive fan/follower acquisition, positive engagement with the Brand, and traffic/transactions on the Brandsite, (2) defining and executing large-scale programs, and (3) partnering with a large, cross-functional team (e.g., design, online content, technology, PR, brand marketing, database marketing, SEM, loyalty team, etc.) to implement initiatives and ensure that all efforts are coherent and align with overall goals.
Job Description
Responsibilities:
(1) Drive social media strategy across social media sites (Facebook, Twitter, YouTube, etc.) and on the Brand site worldwide (like and share functionality, instant personalization), and define large-scale programs to achieve:
* Aggressive fan and follower acquisition
* Positive engagement with the Expedia brand
* Traffic and transactions on Expedia.com
(2) Partner with a cross-functional team to execute large scale programs (e.g., PR, brand marketing, merchandising)
(3) Define our merchandising strategy to deliver exclusive and compelling deals to our fans and followers
(4) Define our conversation strategy and calendar
* Liaise with cross-functional team around content calendar
* Lead community management agency on a day to day basis
* Liaise with country teams to achieve integrated global conversation calendar
* Liaise with PR and Customer Operations on how to address customer service questions and issues in social media
(5) Manage our social media agency on a day to day basis
(6) Provide strategic thought leadership to cross-functional team and ensure that all social media efforts are coherent as a whole and align with overall goals
(7) Provide worldwide brand strategic oversight on any like or share functionality to ensure that we "speak with one voice"
(8) Monitor the social media and competitive landscape and identify key trends and developments
Qualifications:
(1) Demonstrated thought leadership and results in social media; please submit samples of proven social media campaigns with your cover letter and come prepared to present them in an interview
(2) Creative and innovative thinker with a "can do" attitude
(3) Excellent program management skills
(4) Proven agency management skills and/or experience working for a digital agency
(5) Very strong interpersonal skills (externally and internally at all levels)
(6) Demonstrated ability to work across and influence a large, complex, highly matrixed organization
(7) E-commerce or travel industry experience a plus
(8) A passion for change and a love of travel
Work Experience and Education Guidelines:
(1) Social media experience a must
(2) Agency management experience strongly preferred
(3) Bachelor's degree in Communications, Marketing or related field is required. Master's degree is a plus.
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