Google this week has been serving up huge sitelinks for branded searches. Take for example, this organic search for "WordStream" and look at the huge sitelinks (highlighted in yellow):
I've seen searches with as few as 2 huge sitelinks, and listings with many as 12 huge sitelinks. The new super-sized mega sitelinks take up the entire page!
SEO Impact of Huge Sitelinks in Google Search Results
All other organic search listings are now pushed down significantly "below the fold". It's going to be very tough for an SEO to generate any traffic on branded keyword searchs. The new mega sitelink pushes the number 2 organic search result below the fold! And it's even worse when there are a few sponsored links above the organic search results. Take a look at this SERP:
Notice how the big AdWords ad at the top further pushes down the organic search results. Very few people will click on the organic listings. This has got to be tough for the average SEO.
Online Reputation Management Issues a thing of the Past?
By crowding out the organic search results for branded searches, these huge sitelinks seem to solve a lot of the issues around Online Reputation Management. Say your company has a bad review occuping the #2 spot for a search on your company name. Now that negative review is much harder to see.
How to Customize your Huge Sitelinks on Google
Google Webmaster Tools offers tools to remove sitelinks from being shown in your search results. (for example, say you don't like the site link that they picked) This is nothing new, but now that sitelinks are so huge it's even more worth the effort!
What do you think about Huge Site Links on Google?
I suspect we'll see an increase in AdWords marketing dollars on branded terms! (time to by Google stock?). Let me know what you think in the comments below.
This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.
Source: http://www.wordstream.com/blog/ws/2011/08/16/huge-google-sitelinks-on-branded-searches
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