DailyBurn, one of the leaders in online and mobile fitness, is on the hunt for an Interactive Marketing Strategist to join a fast growing �??start-up�? division of internet leaders Mindspark and IAC. We are seeking an exceptionally strategic and creative super talent who will drive our marketing strategy as we continue to create a fitness revolution across multiple technology platforms and channels. A deep experience in online marketing is a must (see full specs below).
So if you're torn about whether you should book out to Silicon Valley to not miss the next Web Revolution, but don't want to be another number in the crowd or, worse yet, underfunded and closed within 6 months, consider our opportunity. We're a small, talented team, working in a great location (IAC building in Chelsea) and will even pay for your gym membership�?�what else could you ask for?
Responsibilities
Build viral, organic traffic through effective SEO and link building strategies.
Develop ways to increase conversion rates through innovative and strategic online marketing tactics (messaging, content deliver, promotions, etc.) that turn site visitors into Daily Burn members.
Analyze web traffic/data to measure results and execute improvements to increase efficiency of our marketing efforts.
Optimize the customer lifecycle and maximize customer lifetime value.
Collaborate with internal SEM, Social and Affiliate marketing teams to best leverage their expertise within targeted campaigns.
Partner with in-house teams to ensure a quality user experience.
Qualifications
BA in Business, Marketing or related field preferred
5+ years experience in Online Marketing/Business Development.
Experience leading online marketing strategy within start-up environment.
2+ years of direct experience with SEO, SEM and metrics driven display advertising
A solid understanding of web metrics, online media test methodology, and optimization strategies
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