Description:
The Product Marketing Manager will perform primary market research and competitive analysis, and utilizes secondary reserch to define market requirements, and define new products based on market requirements. He or she will be measured on market share growth, success of new product introductions, revenue, gross margin, and return on investment.
The PMM will work with other disciplines on specific products from initial concept into volume production, and make strategic recommendations during product planning stages.
Define and approves pricing for new products and custom programs, and define costs for custom and new product proposals for target market.
Forecast custom and new product revenue by customer and market segment.
Responsible for new product introductions and sales; coordinates advertising, field and press announcements, and field training.
Requirements:
BSEE, MBA
5+yrs experience in the electronic industry in Marketing, Sales and/or R&D functions
Experienced and knowledgeable with Power Suplies (AC/DC, DC/DC Converters and Inverters) is highly desireable
Ablility to write a formal Marketing Plan
Possesses excellent analytical skills; has used various forecasting techniques and performed competitive analyses
Experienced in establishing pricing; has calculated price curves
Possesses excellent presentation and writing skills
Developed and presented sales training programs
Knowledge of and demonstrated success in the use of strategic selling techniques
25-30% domestic and international travel required
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