Senior Search Engine Marketing Manager (SEM)
VERGO Interactive, a leader in the interactive marketing services industry is seeking the expertise of a Search Engine Marketing Manager (aka Search Planner, Search Strategist, Digital Media Buyer) with Search Engine Marketing and Pay Per Click knowledge/experience. As a Search Engine Marketing Manager you will lead the efforts to increase site traffic, site visibility, click through rates, and conversion rates for premiere clients.
Key responsibilities not limited to:
�?� Design and plan SEM strategies.
�?� Manage bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (google, yahoo, msn, etc.) as well as contextual marketing when appropriate.
�?� Must be able to minimize CPC by increasing your quality index.
�?� Document site optimization and make recommendations to improve visibility, CTR, and increase conversions.
�?� Generate results reports.
�?� Analyze reports for consultative meetings
�?� Partner with technical staff and media team when necessary.
�?� Report project status to upper management
�?� Accurately estimate timing and project scope.
�?� Timely delivery of projects is essential.
Requirements:
�?� BA or MA preferred. Google Adwords Certified
�?� At least 2-5 years of related experience with search engine marketing & optimization.
�?� Experience managing PPC, CPA, and CPC campaigns and monthly PPC budgets of $100K +
�?� Knowledge of Adwords, Adsense, Panama, etc.
�?� Excellent communication skills (verbal & written).
�?� Top-notch project management and presentation skills are required.
Compensation is commensurate with experience. Individual is required to work out of Scottsdale, AZ office. Relocation assistance possible.
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