This position will be based at the Cleveland Clinic Administrative Campus in Beachwood.
Summary:
The Digital Marketing Manager I for Social Media is responsible for developing, implementing and managing Social Media marketing strategies and programs, including Facebook, YouTube and Twitter, to support Cleveland Clinic marketing objectives of enhancing the brand, acquiring new patients and improving patient care. Also, partners with others within Marketing to promote awareness and usage of Social Media programs. Coordinates and collaborates with other members of the Digital Marketing team to optimize the Digital channel. Partners with clients throughout Cleveland Clinic to identify and develop Digital solutions to problems. Monitors and reports on channel performance and identifies strategies in response. Maintains expert knowledge on the latest Digital Marketing trends, products and services.
Job Responsibilities:
Manages vendor/agency relationships and/or contractors. Manages digital marketing programs with budgets of up to $200,000. Provides weekly, monthly, quarterly, yearly and ad hoc reporting of activities and results. Develop, implement and manage Social Media programs that generate scale and engagement in support of Cleveland Clinic marketing objectives. Provide strategic advice and counsel on best practices for Email marketing programs. Coordinate monthly Social Media task force meeting, including preparing materials, reports and agenda and evaluating internal Social Media proposals. Serve as a leader and in-house expert on the use of Social Media. All other duties as assigned.
Education:
Bachelor's Degree in Marketing, Digital Marketing or related field. In-depth knowledge of various aspects of digital marketing.
Licensure/Certification/Registration: None Required.
Required Experience:
Five years of related Digital Marketing experience. At least two years experience developing, implementing and managing -- in a leadership capacity -- Social Media programs, including blogs, online forums, Twitter, YouTube, Linkedin, Facebook, Wikipedia and more, inclusive of minimum years experience. An additional four years of progressively responsible relevant experience may substitute for the degree requirement.
PDAD10; 093011*MNS
Work Hours: Full Time
Other Pay Info: Benefits: Medical, Dental, Disability, Prescription, Vision, Life, Hol
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
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Digital Marketing Manager is job of high responsibility. Thanks for sharing the job opportunity.
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