From OPEN Forum :
Time: 1:00pm EDT / 10:00am PDT
Speakers: Jordan Franklin, Director of Social Solutions, Clickable; and Max Kalehoff, VP of Marketing, Clickable
Facebook Ads is an enormous opportunity for advertisers to create awareness, acquire fans and market to them. But success on the world's largest social network requires a sophisticated setup, constant monitoring and frequent optimization.
Session highlights:
- Split-testing strategies that factor in audience segmentation, ad copy and image selection.
- Overcoming ad fatigue and performance decay.
- Using automation to rapidly launch and optimize large scale campaigns.
- Connecting the dots from awareness to engagement to sales conversion.
Level: Advanced marketers and agencies that want to improve the performance and scale of their Facebook marketing efforts.
Source: http://www.openforum.com/idea-hub/events/live-webcast-advanced-strategies-for-facebook-ads
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