Marketing Matrix: Google Pay-Per-Click : Utilizing PPC Marketing with Google

Thursday, December 22, 2011

Google Pay-Per-Click : Utilizing PPC Marketing with Google

Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers. Conducting PPC marketing with Google requires using Google's advertising platform, AdWords.

Google Pay-Per-Click : Using AdWords

AdWords is Google's pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like:

Relevance of ad copy to the keyword
Relevance of the ad to its corresponding landing page
The ad's click-through rate (CTR)
Historical account performance
Other relevance and performance factors

Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean more impressions at lower costs, lowering your cost per click and cost per action.

Google PPC : Why Use WordStream?

While learning Google pay-per-click AdWords marketing in a traditional setting provides many analytical capabilities to PPC managers, it can be a manually laborious process.

Trying to simply brainstorm a huge list of keywords is tremendously difficult and overwhelming, and trying to manually create keyword groups is just as strenuous.

WordStream provides solutions to these problems and more. Using WordStream with your Google AdWords pay per click campaigns will help you to:

Discover and manage large lists of keywords
Easily organize keywords into Google PPC keyword groups
Create targeted and effective ads in under a minute
Drive more business to your site through more highly qualified traffic
Write better, more relevant AdWords landing pages
Organize your data with just a few clicks
Eliminate irrelevant clicks and wasted spend by implementing negative keywords

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Google AdWords PPC Integration With WordStream

Rather than replace AdWords, WordStream works with your Google AdWords PPC account to give you streamlined functionality. With WordStream, you upload the work you've done using our software automatically into AdWords, saving time you might otherwise waste on manual, multi-step processes.

For example, when using the Google PPC keyword discovery tool, normally you would have to review your pay-per click keyword list manually, export your selected keywords into a spreadsheet, review the data, and then decide how to proceed. With WordStream, you can import lists of keywords from Google?s keyword tool with one click, and get actionable suggestions on how to use your keyword data. WordStream will offer you suggestions for keyword groups (which can then be turned into Google PPC ad groups) to help you build powerful text ads and to optimize your Google PPC campaigns.

You can even create Google Pay-per-click AdWords text ads from right within your WordStream dashboard. Just click the term you want to create an ad group around, and WordStream will automatically take you through the process, offering informed suggestions and expert advice for your PPC ads.

Yahoo Pay Per Click

WordStream?s keyword management system integrates keyword research with Google AdWords pay-per-click advertising and content authoring tools. This is a powerful combination that empowers you to make informed marketing decisions and take action with your data. Data is useless unless you can act on it, and WordStream enables you to see your data clearly and make intelligent decisions in managing your campaign.

Get Graded: Use the AdWords Performance Grader to See How Your Campaign Measures Up

Wordstream?s free AdWords Performance Grader is a revolutionary new tool that helps you evaluate how your AdWords campaigns are performing on several key criteria such as:

Quality Score
Text Ad Optimization
Click-Through Rate
Use of Negative Keywords
Long-tail Keyword Optimization
Landing Page and Text Ad Optimization

This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.

Make Your Google Pay-per-click AdWords Campaign Work for You, Not Against You

Harnessing the power of integration through WordStream?s use of Google AdWords is an invaluable way to maintain successful pay per click advertising campaigns. You get the best of both worlds with an easy to use interface backed by the power of Google AdWords. If you?d like to learn more about WordStream: