JOB SUMMARY:
As we expand our Content Practice, we are looking for a Content & SEO Specialist. Qualified candidates
should possess a passion for creating not just written content, but dynamic content experiences both on
and offline. This person should be collaborative, proactive, professional, organized, and have a strong
sense of urgency as well as the ability to multi-task, as we are often required to meet strict deadlines.
DUTIES AND RESPONSIBILITIES:
�?� Conducting content and SEO specific research
�?� Research topics and craft strong, branded content for clients of varying industries (Business to Business and Business to Client)
�?� Perform on-site content analysis of client and competitive sites, generate reports
�?� Keyword research (Google Adwords, Keyword Discovery), and selection
�?� Understanding of trending, ability to analyze and adjust content accordingly
�?� The Content and SEO Specialist will work directly with clients through face-to-face meetings, presentations and conference calls
�?� Make proactive and strategic content/SEO program recommendations to clients
�?� Identify and monitor work against key metrics (i.e. using Google Analytics) and clearly communicate results to account managers and clients
KNOWLEDGE, SKILLS AND ABILITIES:
�?� Extremely strong business/creative writing skills
�?� SEO rich writing
�?� Strong understanding of:
a. Technical, on-site and off-site search engine optimization strategies
b. Search engine algorithms and ranking performance drivers
c. Interactive marketing strategies and concepts
�?� Strong written and verbal communication skills
�?� Writing of metadata a plus
�?� Expertise with Microsoft Office programs (particularly PowerPoint, Word, Excel) and Google equivalents. Must also have experience using Google Trends and Google Analytics.
�?� Working knowledge of Web Trends, ClearSaleing, and Keyword Discover a plus.
CREDENTIALS AND EXPERIENCE:
�?� Bachelor's Degree (in good standing) in a related field; Communications, Journalism, Marketing/Advertising/Public Relations
�?� Minimum two (2) years writing marketing communications content for on-site and offline deliverables (agency experience preferred)
COMPANY DESCRIPTION:
At Optiem, we're building the next generation agency with people who are passionate about interactive marketing and unafraid of change. We help clients build innovative marketing strategies that drive results through traditional, web, search, and email marketing tactics as well as cutting-edge technologies.
Please send resumes along with three (3) writing samples.
This job description reflects the anticipated duties of the position; however, responsibilities may evolve and change as business dictates.
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