Tim O?Shaughnessy On Why LivingSocial Is Not A ?Daily Deal? Site

From American Express OPEN:

Although considered by many a “daily deal” service, CEO Tim O’Shaugnessy believes LivingSocial is much more.  At the New York Times Small Business Summit, he describes how LivingSocial is “not really a sales channel, but a marketing engine…a creator of new revenue streams and a driver of new marketing programs.” Here, he outlines how small businesses can derive powerful, measurable benefits for their marketing programs as LivingSocial provides the con

Source: http://www.openforum.com/idea-hub/topics/marketing/video/tim-oshaughnessy-on-why-livingsocial-is-not-a-daily-deal-site

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