Many of us probably take a product like salt for granted because it's available everywhere and it's cheap. Therefore, most of us would never even think of creating a high-end food and gift business based on salt. One business has actually found success in doing so however. That's because the owners managed to market themselves by properly seasoning their story.
Source: http://www.openforum.com/idea-hub/topics/marketing/video/american-business-salty-story
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