Marketing Matrix: Introducing SEOmoz PRO Perks

Friday, August 19, 2011

Introducing SEOmoz PRO Perks

Howdy, SEOmoz family! I'm Andrew, the new Business Development Director over at SEOmoz, and this is my first post on the blog. Great relationships are all about kicking things off on the right foot... or at least that's what I hear. That in mind, SEOmoz PRO members, we've got a nice little treat for you.

If you've spent any time poking around the PRO Dashboard, you've probably ran into something called the "PRO Member Discount Store." Sound familiar? Initially, the idea was to pack it full of amazing discounts on web services we loved, exclusively for PRO members. Due to a lack of vetting on our part, the store quickly turned into a catch all that didn't provide much value at all, and that ain't right. We figured it was time revive that property, with its oh so good intent.

But before we get into the unveiling, we first wanted to talk about goals. In rethinking the the discount store, we knew we had to keep the following principles at the core:

Quality - With the previous store, we lost track of the most important thing; quality. For service discounts to provide value, they need to be 1) competitive and 2) available for services we know and love. In the new store, you'll notice the quality in services and discounts the moment you hit the page.
Exclusivity - Without focusing on exclusivity, we weren't able to offer up the type of competitive discounts we knew you wanted. In the new store, we cut back on the number of services, and in turn increased the size of discounts offered.
Simplicity - When you're on the verge of a great deal, you want to take advantage of it right away. In the new store, we removed all of the guess work, making the path to coupon redemption simple, and only one step away.

With that, ladies and gents, we give you SEOmoz PRO Perks.

Jammed packed with some of the hottest services on the web, you'll quickly see why we're calling them perks. We went out and talked to our favorite tools in the social monitoring, affiliate management, customer service and on page optimization space, to bring you some serious heat right off the bat. To provide a few highlights, here are some of our current perks.

50% Off Unbounce
50% Off Geckboard
40% Off Invoicera
40% Off WooThemes
30% Off SnapEngage
30% Off ViralHeat
20% Off Wistia
20% Off Get Satisfaction
And much more...

Piqued your interest? Head on over to SEOmoz's new PRO Perks store, and indulge as you wish -- being an SEOmoz PRO definitely has its perks. If you're still not an SEOmoz PRO, there's no better time than the present to give our 30-day free trial a go.

Have some ideas for other services you'd like to see in our PRO Perks store? Drop me a line at andrew[at]seomoz.org, or let us know in the comment section below. We want to make sure that our PRO Perks are consistenly bringing that hotness.

Do you like this post? Yes No