Position Objective:
To promote animal rights through PETA's websites and elsewhere on the Internet
Primary Responsibilities and Duties:
�?� Develop and manage all aspects of the complex and diverse online marketing projects that promote PETA's mission
�?� Write and edit animal rights�??related Web features and other online content
�?� Create and carry out marketing plans for PETA's Web content
�?� Track and analyze Web traffic and the success of online campaigns and make changes in strategy accordingly
�?� Research and explore new promotion possibilities and Internet technologies
�?� Perform any other duties assigned by the supervisor
Requirements:
�?� College degree in a related field or equivalent experience
�?� Minimum of two years of online marketing experience
�?� Demonstrated extensive knowledge of animal rights issues and PETA campaigns
�?� Proven interest in and strong working knowledge of the Internet
�?� Proven ability to conduct and analyze marketing research
�?� Sophisticated understanding of creative work
�?� Proven excellent project management, strategic thinking, and analytical skills
�?� Demonstrated exceptional written and verbal communication skills
�?� Demonstrated ability to work independently and as part of a team
�?� Proven ability to work well under pressure and within tight deadlines
�?� Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
�?� Commitment to the objectives of the organization
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