Are you passionate about technology, marketing, and the power it can have on Microsoft's success?
Are you a storyteller who can pull insights across multiple sources?
Are you comfortable with creating understanding, leveraging what is there but also envisioning what isn't there?
Are you seeking a role that offers a wide scope of both strategic influence and executive exposure alongside a practice that is focused on understanding the customer?
Do you want to be part of an effort that will make a significant impact on how Microsoft executes and evaluates business strategy and go to market functions?
The Corporate Research team is looking for a research and business consultant to drive action related to corporate communications and image strategy. This is a full-time position, based in Redmond, WA. This consultant is responsible for delivering high-impact and actionable insights for business partners.
Roles and Responsibilities
The world has changed and is changing - emerging and new media have completely flooded the once stable ecosystem of TV, Radio and Print. Customers are interacting with and talking about our brands on online channels at an ever increasing pace. We are looking for an experienced research consultant who can work with the business partners in corporate communications and brand management that will enable business partners to make informed and timely decisions. Specific responsibilities include:
1. Provide consultation to the corporate communications business group in framing their business questions and in the development of an appropriate analytical plan to address these key issues
2. Proactively and routinely share fact-based empirical understanding of marketplace perceptions and sentiment towards our brands, our competition and the messages we are landing in the marketplace.
3. Transform digital and social media measurements into meaningful insights and recommendations for Microsoft to improve its communication and marketing strategies.
4. Integrate learning across multiple information sources (including brand tracking studies, social media analysis and syndicated studies) to provide broad based understanding to business partners.
5. Provide thought leadership by identifying, developing and/or recommending analytic methodology to improve CMGR's social media analytics capability.
6. Collaborate with other research managers in the execution, analysis and presentation of insights to ensure a holistic understanding of the business issue
Minimum Requirements
A Bachelor's degree is required; MBA or related graduate degree is strongly preferred. The ideal candidate will have at least 8+ years of research or strategy consulting work experience and has strong theoretical and practical knowledge of research systems. 5+ years' of social media analysis and/or brand tracking experience. Knowledge of statistical and business tools, research methodologies and analytics.
Skills
Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Strong knowledge of analytic and modeling tools. Must be knowledgeable with different quantitative and qualitative research techniques with a familiarity of statistical analysis and methodology.
Passion for distilling unstructured datasets into insights
Comfortable and adept at working through ambiguity and uncertainty
Excellent communications, storytelling and influencing skills
Exceptional cross-group collaboration
Strong project management and excellent organizational and multi-tasking skills
Experience managing vendors
Must be comfortable with �??blank sheet of paper�? exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn't there
Highly proficient with Excel and Power Point.
Experience in database development and analytics desired
BS/BA in quantitative business, marketing, research, or equivalent experience.
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