Job Summary:
Tocquigny is seeking an experienced Paid Search Associate who will use their knowledge of search to help a wide variety of companies improve visibility and convert prospects. This person will help support the rapidly growing search business at Tocquigny. The ideal candidate will have some experience with a broad range of search activities and an overall passion for marketing, technology, and analytics.
In order to be competitive in our ever-changing industry, we seek team members that are proactive and self-motivated to learn new technologies, strategies, and techniques while delivering a quality work product for our clients. With the support of other talented and diverse digital advertising specialists, this individual will implement leading-edge marketing solutions by working closely with all departments across the agency.
Responsibilities & Duties:
�?� Support Search Managers in all aspects of paid search for agency clients
�?� Conduct keyword and competitive research to target popular and converting keywords
�?� Utilize systems and reporting to analyze results and optimize search campaigns
�?� Brainstorm content strategies to increase paid search engine traffic
�?� Create tactical plans and projections for client paid search campaigns
�?� Work with developers to generate, place, and tracking scripts
�?� Work with writers to develop new text ad copy and new tests
�?� Develop presentations, POVs, and articles about paid search
�?� Continually monitor trends in paid search to stay current on SEM strategies
Qualifications:
�?� BA/BS in Marketing, IT, MIS, or related field
�?� Minimum 1�??2 years of experience in paid search
�?� Experience with keyword research tools, MSN adCenter, Google AdWords, and Google Analytics
�?� Ability to create exceptional PowerPoint presentations, and proficiency in Excel
�?� Tactical, detail oriented, strong mathematical skills, and conceptual thinker
�?� Solid written and verbal communication skills
�?� Attention to detail and a good head for analytics
�?� Ability to multitask, troubleshoot, and make decisions in a dynamic environment
�?� Passion for search engine marketing as a long-term career
Package:
Tocquigny will offer the following benefits for this position:
�?� Salary �?? Commensurate with experience
�?� Medical, dental, and vision insurance
�?� Company paid life insurance
�?� Contributory 401(k)
�?� Two weeks paid vacation
Tocquigny is an Equal Opportunity/Affirmative Action Employer. M/F/D/V
No search firms please.
Local candidates only.
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