eHarmony/Santa Monica, CAWe're looking for innovators and problem solvers who are passionate about taking on the biggest of challenges. We were the first to introduce matchmaking into the online dating space, and we do it better than anyone else. We're the Netflix where your movies have to like you back; we're the LinkedIn where you love your connections; and we're the place long-lasting, meaningful relationships are built online. How much of an impact do we have? Nearly 5% of all marriages in the U.S. are created by eHarmony. That's 271 marriages per day.*
We grew our employee base more than 30% in the last two years and have recently moved into a brand-new 65,000 square foot headquarters in Santa Monica, CA, located just two miles from the Santa Monica Pier. We have more than 33 million registered users spanning across 150 countries and have launched country-specific services in the United Kingdom, Australia, Brazil and Japan. In 2010 were named #20 on the list of Business Insiders' 100 Most Valuable Start-Ups.
eHarmony is pre-IPO, well-funded and profitable. Our compensation package includes a base salary, discretionary bonus, stock options, comprehensive benefits, free drinks and snacks, ping pong, foosball and an on-site chair masseuse.
JOB SUMMARY
The Senior Search Analyst will play a critical role within the eHarmony Acquisition Marketing team. S/he will be responsible for day-to-day management of PPC campaigns across multiple lines of business, with a primary focus of driving maximum Search coverage while producing desired ROI. Duties include PPC campaign creation, strategy, analysis, ad copy optimization and bid management across all 3 major engines as well as 2nd tier engines and search network campaigns. DR experience is a plus.
ESSENTIAL FUNCTIONS
Front-line responsibility for online search campaigns that drive customer acquisition. This includes both paid search ads and analyzing organic search. Achieve registrant and subscriber goals within allowable cost/registrant and cost/subscriber target ranges.
Manage our online search agency partners day-to-day to ensure effective program execution, adherence to strategic direction and timely program measurement.
Stay abreast of latest search technologies and techniques for optimizing the effectiveness of online search.
Measure Search performance. Create timely and accurate performance reports.
Provide accurate forecasts for Search spending and customer acquisition performance.
Create, implement, track, analyze, and optimize PPC campaigns to drive maximum Search coverage while producing desired ROI
Actively seek out PPC growth opportunities, adjust programs appropriately, and test and analyze keywords, copy and landing pages to increase ROI
Work within a team to achieve individual and group goals
Stay abreast of SEM best practices and industry research
JOB QUALIFICATIONS
At least 2 - 3 years experience directly managing Google Adwords campaigns
Highly analytic and skilled at making data-driven decisions. Ability to work with large amounts of data and distill insights from it
Demonstrated strength in both manual and bid-tool PPC optimization tactics
Strong quantitative and reporting skills
Strong Excel skill set
Excellent reasoning and problem solving abilities
Attention to detail and strong follow through capabilities
Experience managing large brand name and high-budget PPC campaigns a plus
Ability to learn quickly
Ability to think creatively, particularly in regard to continual optimization of Search
Excellent team player with strong project management and communication skills
Capacity to grow and progress into marketing leadership roles
A passion to obtain outstanding results while working on a service that deeply impacts people's lives.
BA degree is required
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