Using Social Media To Listen And Respond To Customers

From American Express OPEN:

According to Hashable’s Michael Yavonditte, “The greatest customer service system ever invented in the history of the world is Twitter.” Along with expert social media marketers Ido Leffler (Yes to Carrots), Robbie Vitrano (Naked Pizza) and Otis Chandler (Goodreads.com), he weighs in on using social media tools to create brand evangelists, address feedback and monitor how your company is doing, at the NY Times Small Business Summit.

Source: http://www.openforum.com/idea-hub/topics/marketing/video/using-social-media-to-listen-and-respond-to-customers

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