Department: Marketing
Overview: The Industry Marketing Manager, Accounting & Finance, leads strategic marketing activities to effectively position Hyland Software in the respective industry and to help achieve industry revenue objectives. The Industry Marketing Manager works in conjunction with colleagues in the marketing team and the sales team to achieve objectives. This role will be responsible for the development and execution of strategies and the management of available marketing resources to accomplish marketing and sales goals.
Travel Expectations:
10 to 15 percent. Traveled required for major industry events. Some weekend travel may be necessary
Position Responsibilities:
Create, manage and track marketing plan, budget and goals in support of industry sales goals in conjunction with respective industry marketing specialist, industry campaign specialist and lead qualification specialist(s) and other marketing and sales department team members
Develop solution strategies that augment major accounting and ERP systems, specifically to drive new solution development
Act as industry spokesperson and interface with all levels of organizations, including external customers, executive management, partners, media, and analysts and be able to demo the industry solutions via the OnBase software product
Manage core industry positioning and messaging as they impact sales training and marketing programs for specific vertical solutions
This also includes aggressive demand generation, brand recognition and sales enablement activities
Monitor and report on competitive and product issues with both domestic and international teams and partners
Maintain close relationships with customers to remain aware of customer and industry needs and perspectives. Provide feedback to sales and development to help inform ongoing product development and enhancements
Maintain comprehensive knowledge library of marketplace trends, marketing content and messaging, value propositions, customers, partner network and OnBase solutions as relevant to the sales and marketing of solutions
Develop value-based public relations, analyst relations and social media plans in conjunction with corporate communications team
Manage messaging and production of web content, webinars, blogs, landing pages, case studies, brochures, whitepapers, videos and sales enablement tools. Work with the corporate communications team to edit, optimize for SEO and approve content.
Creatively re-purpose this content into different pieces as needed
Understand the Universal Employee Objectives of the Hyland Software Marketing Department and uses them as a guide in their day-to-day activities
Hyland Responsibilities:
Conduct business in accordance with Hyland's core values and display the character traits described in the "Sweet Sixteen"
Faithfully and diligently work to satisfy your internal and external customers beyond expectations
Enthusiastically perform all activities that are requested of you by management
Certification Goals:
AIIM ECM Practitioner
CDIA+
OnBase Proficiency Exams (OBPI & OBPII)
Relevant solution selling and marketing courses
Required Qualifications:
BS/BA degree in Accounting, Marketing or marketing-related field, or equivalent field experience
Certified Public Account (CPA) and 7+ years in an accounting and finance function
7+ years experience in high-tech B-to-B sales/marketing/marketing communications
7+ years experience in respective industry marketplace
Experience working directly with external clients solving business challenges
Experience using accounting and ERP systems
Desired Qualifications:
Strong writing and verbal communication skills
Working knowledge of solution selling methodologies
Experience developing marketing plans and budgets
Apply Here
Work Hours: Full Time
Note: Applicants must be eligible to work in the specified location. No sponsorship is available unless noted in the description above.
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