Capital One is seeking a Senior Manager within our Brand Strategy team to support our Social Media agenda. In this exciting new role, you will help define and implement our bold entry into the social media space. We want to turbo charge our use of social media, communities, viral campaigns and new technologies to drive consideration and overall perception of the Capital One Brand. We're seeking a strong marketer who has delivered impressive results in this area, can bring a fresh perspective to the team and inject their expertise into this space. This position reports to the Director of Social Media.
Responsibilities:
�?� Work with line of business brand strategy teams to develop and launch social media campaigns into the marketplace
�?� Provide strategic thought leadership to drive the experimentation of social media, content, communities and technology; infuse learning into future efforts
�?� Leverage competitive intelligence and marketplace trends to provide leadership on how Capital One should innovate and evolve within the social media space
�?� Leverage consumer insights, sponsorships, new product launches to identify and execute new and engaging capabilities, initiatives and campaigns
�?� Work with a team of analysts to review site metrics / analysis and customer feedback to identify opportunities and recommend strategies to maximize online effectiveness and customer satisfaction
�?� Partner cross-functionally with eCommerce / IT, Operations, Legal, etc. in support of launching enterprise digital / marketing solutions
�?� Work with creative agencies and other vendors, as required
Qualifications
Basic Qualifications:
�?� Bachelor's degree
�?� 6 years experience in brand marketing, communications, advertising or product development.
�?� 2 years of digital marketing experience, including digital campaigns, social media, viral marketing, and mobile marketing.
Preferred Qualifications:
�?� Masters Degree in Marketing or Business Administration
�?� Experience at a world class brand known for its innovation or digital focus, or an agency with proven expertise in digital, customer experience and/or Branding
�?� Demonstrated expertise in delivering digital marketing campaigns resulting in tangible results
�?� Independent and self-motivated
�?� Keen eye toward creative and its influence on consumer behavior
�?� Superior strategic thinking, influence and leadership skills
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Apply To Job
affiliate marketing clickbank experts copywriting experts internet business link popularity
No comments:
Post a Comment