Everyday Health, founded by Ben Wolin and Mike Keriakos in 2002, is a leading provider of online health solutions. We provide our consumers, professionals, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum�??from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.
The Everyday Health portfolio includes well-recognized and trusted consumer health brands, including www.EverydayHealth.com; www.SparkPeople.com; www.WhatToExpect.com, from the best-selling What to Expect When You're Expecting series of books; www.SouthBeachDiet.com, from one of the best-selling diet books of all time; and www.JillianMichaels.com, from Jillian Michaels, host of the hit NBC television show, The Biggest Loser. The portfolio also includes www.MedPageToday.com, a news organization serving healthcare professionals.
Everyday Health is committed to providing the expert guidance and daily tools consumers need to make the best health choices, actively manage their conditions and live healthier lives every day.
The Marketing Manager will help develop and execute online marketing initiatives with the goal of acquiring the maximum number of registrants at the allowable acquisition cost. They will be responsible for developing new and innovative marketing campaigns, guiding marketing creative, coordinating testing in a systematic fashion, and evaluating whether they were successful.
Responsibilities:
�?� Work with marketing team (including copy-writer and designer) to conceptualize, test and implement new marketing campaigns. Must provide high level creative direction, and have ability to introduce and evaluate new creative concepts.
�?� Work with internal media buyers to determine allowable acquisition costs and optimize spend
�?� Develop detailed analysis of current programs and provide weekly performance reports with optimization recommendations
�?� Test and optimize new opportunities
�?� Build strong relationships with current and new professional organizations
�?� Generate monthly reporting on product performance by brand
�?� Identify and establish business development opportunities with third parties to either promote their products to our database or market our to their database
�?� Stay abreast of new tools, trends, and competitive landscape
Job Requirements :
�?� Minimum of 4 years experience in online media with strong understanding of direct marketing strategies
�?� Experience with mobile channel is a plus
�?� Ability to think creatively with an eye for achieving business metrics
�?� Capable of apply learning from one campaign across portfolio of products
�?� Strong analytical, deductive and problem solving skills with high attention to detail �?? proficiency in Excel
�?� Must have some digital experience
Everyday Health is the �??The Next Big Thing�? according to the Wall Street Journal: http://online.wsj.com/...04576178673309577828.html.
Check us out!
Please also visit our career site as we have multiple openings cross the company:
https://everydayhealth.tms.hrdepartment.com
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