Penton is seeking an Online Marketing Specialist to join the Audience Development team in the New York office. Come play a key role in the transformation of Penton's audience development department. This position will conceive, execute and optimize online audience acquisition and retention marketing campaigns in a fast-paced, team-oriented environment supporting our leading brands in the Financial Services market.
The ideal candidate will have online marketing experience and be comfortable executing marketing campaigns from start to finish.
Duties and Responsibilities:
�?� Project management �?? work with designers, copywriters, publishers and agencies to tightly manage online marketing campaigns that promote magazine subscriptions, e-newsletters, online whitepapers and webinars, live events and data products/directories
�?� Launch campaigns to obtain information that can be used to better target content and offerings to busy professionals
�?� Set up and deploy email marketing campaigns to acquire and retain audience
�?� Create custom landing pages and web forms to increase registration and audience sign ups
�?� Create online polls and surveys to better understand audience
�?� Conceive and execute tests to improve online marketing performance
�?� Analyze the performance of online marketing campaigns and make improvements, using online analytics software and spreadsheets
�?� Recommend (and execute) improvements to optimize the performance of e-newsletters, email promotions and other online marketing campaigns
�?� Create reports that show results of ongoing and new test programs vs. goal
�?� Ensure proper tracking of programs in Omniture to report campaign effectiveness
Position Qualifications:
�?� 5+ years experience in online marketing, ideally in a B2B environment
�?� At least 1 year experience with online analytics
�?� Hands on experience in email deployment with a leading email vendor
�?� Knowledge of HTML
�?� Sense of online usability
�?� Experience in creating web/registration forms
�?� Detail-oriented and able to handle multiple projects under tight deadlines
�?� Ability to rapidly analyze large quantities of information, identify critical observations and insights,
�?� Ability to work effectively with professionals across disciplines in a matrix-style organization
�?� Bachelor's degree required
�?� Experience in Financial Services is a plus.
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