Imagination is seeking a Social Media Content Analyst. Candidates should be passionate and knowledgeable about the digital space and have exceptional research, analysis and strategic thinking skills as well as a strong understanding of digital communications and new trends in engaging consumers and influencers online. Imagination seeks candidates that are passionate, energetic, collaborative, solution-oriented, and consistently demonstrate a strong sense of professional integrity and accountability.
The Social Media Content Analyst is a digital native with at least 2 years of hands-on experience in generating and/or reporting on content, digital publicity, buzz and consumer engagements for a variety of brands across social media channels, including but not limited to Facebook, Twitter, YouTube, blogs, social bookmarking sites and forums.
The Content Analyst should be knowledgeable in the leading tools and service providers available today, with the ability to identify, evaluate and apply new tools and trends that emerge in the social media marketplace tomorrow to the benefit of Imagination's clients.
Duties & Responsibilities:
Preparing and delivering weekly and monthly reports that contain metrics and analysis of social media content in Facebook, Twitter, YouTube and other channels.
Analyzing clients' social media programs in order to recommend optimization techniques to continually improve program performance.
Working closely with Imagination's, creative and account management teams, as well as PPC specialists, to deliver reports that are timely, error free and meaningful to the account teams and clients.
Participate in new business development pitches where social media is a core component to the program.
Monitor trends in social media tools and applications. Evaluate opportunities for Imagination and its clients, and recommend the use of new tools/technology as appropriate.
Position Requirements
Digital native �?? lives and breathes social environments.
Bachelor's degree; 2+ years as creator and executer of strategic social media strategies and programs for leading brands.
Cutting edge knowledge of the evolving Social Media space (Facebook, Twitter, YouTube, Foursquare etc.).
Excellent reporting and analytical skills.
Excellent communications skills �?? written, verbal, presentation and interpersonal.
Understanding of social media analytics tools and tactics, including social media monitoring tools.
Strong interpersonal skills that encourage team cooperation, promote enthusiasm and motivate relationship building.
Working knowledge of Google Analytics and/or Google AdWords
Desired Personal Traits:
Positive Attitude �?? Imagination is an upbeat, unconventional workplace
Self-Starter �?? much of the search marketing work will be undirected and self-guided. The company needs to be confident that the Social Media Content Analyst has the initiative the position requires.
Adaptability �?? ours is a quickly evolving business that requires the constant need for change
Ability & willingness to learn quickly �?? social media is an ever-changing field and all search marketing staff need to maintain the highest level of understanding, the latest news, and be able to implement quickly what is learned
Honesty & trustworthiness
Patience
Commitment �?? Imagination is a fast growing company with upward mobility opportunities for loyal individuals looking for a career and not just a job
To apply, email resume and cover letter to Andrea Scott, VP of Talent.
Imagination is an EOE. Visit www.imaginepub.com for more information!
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