Social Media Strategist / One to One Interactive / Greater Boston Area, MA

One to One Interactive/Greater Boston Area, MA

The most important part of this job is that the candidate must have extensive social media experience. This means that the person is actively participating in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world. The second important part is that the candidate must be able to think strategically, but be willing and able to roll up his sleeves to help implement the programs.

Responsibilities �?? the key responsibilities for this position include:
�?� Design social media programs tied to tangible business objectives as articulated by clients
�?� Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all OTO client's brands and implement and manage social media programs
�?� Experiment with new and alternative ways to leverage social media activities (�??marketing R&D�?)
�?� Monitor trends in social media tools, trends and application and appropriately apply that knowledge to increasing the use of social media for all OTO clients
�?� Advise and educate the client and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
�?� Measure the impact of social media on the overall marketing efforts
Experience �?? the ideal candidate will have experience in the following areas:
�?� Leading and developing social media programs
�?� Implementation and execution of social media programs for a broad spectrum of clients
�?� Social media tools and techniques
�?� Marketing (traditional, new media, guerilla and �??word of mouth')
�?� Strategy
�?� Business development
�?� Technology
�?� Operations
�?� Measurement
�?� Project management
�?� Agency experience preferred
Attributes �?? the key attributes for this position include:
�?� Passion for social media and digital marketing
�?� Innovation
�?� Creativity
�?� Willingness to experiment
�?� Ability to deal with uncertainty
�?� Ability to contribute individually, lead, manage or participate in cross-functional teams
�?� Doggedness and determination
�?� Ability to synthesize large amounts of data into actionable information
�?� Excellent writing skills and a willingness to use them
�?� Excellent verbal communication skills
�?� Strong presentation skills
�?� Persuasiveness
�?� Ability to create great working relationships with all levels within the company and across multiple disciplines
�?� Sense of humor


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Source: http://jobs.searchenginejournal.com/job/social-media-strategist-greater-boston-area-ma-one-to-one-interactive-7f7c5d36c0/?d=1&source=rss_page

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