When it comes to Google Ads, effective paid search management is essential. Negative Keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI). What is a negative keyword? You can look at negative keywords as a filter that stops your ad being triggered by irrelevant search queries. This ensures your ads reach the most relevant audience for your products or services.
When it comes to Google Ads, effective paid search management is essential. Negative Keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI). What is a negative keyword? You can look at negative keywords as a filter that stops your ad being triggered by irrelevant search queries. This ensures your ads reach the most relevant audience for your products or services.
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