We are looking for a Marketing Analyst to help grow Red Hat's sales using the latest demand generation tools. Your job will be to analyze and distill opportunities for demand generation performance improvements and to maximize Return on Marketing Investment (ROMI). This role will draw on many aspects of your marketing operations and Web analytics background. Working with a world-class marketing team, this will be a career-defining opportunity. If you are looking for an opportunity where you can have a huge impact, read on.
We believe in using the latest marketing automation tools in the business. And we are applying state-of-the-art demand generation methodologies to turn the art of marketing into a science. We are very analytical and metrics-focused yet believe in taking chances, failing quickly, and rapidly iterating to improve performance. Ours is a culture of continuous improvement and pushing the limits of what's possible.
You are very analytical, love to measure results and strive to continuously raise the bar. You also love tinkering with software applications (the kind of person that enjoys exploring the 90% of features that most of us never use) because you have an insatiable curiosity for exploring what's possible.
This role requires a unique blend of strategic and tactical skills- someone who has a fierce attention to process and detail, yet is able to draw �??big picture�? conclusions and make actionable business recommendations based on an understanding of strategic marketing goals.
This is a high-profile position that will support the analytics needs of Field Marketing, Product Marketing, and Sales.
Responsibilities:
Design - Assist with designing lead-generation programs, lead-nurturing programs, lead scoring, customer research and automated communications programs. Design a �??Marketing Dashboard.�? Build and maintain a metric tracking system that makes it easy to identify where we need to focus our efforts. Collaborate with regional marketing teams to identify opportunities to develop lead nurture pathways . Assess future project needs and design data-related process flows.
Configure - Build campaigns and lead-nurturing programs using our marketing automation tools; setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules. Create a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity.
Analyze - Create a marketing analytics dashboard that is used to continuously refine and improve our lead-generation efforts, which will enable us to make data driven marketing decisions. Make the dashboard visually engaging and highly actionable. Perform A/B testing on all elements of our marketing mix (lists, e-mail templates, landing pages, offers, etc.) and continuously improve campaign effectiveness. Conduct customer research to identify ways to improve conversion rates. Assist the different marketing and product management departments with market research projects, coding and fielding surveys and running analysis. Continuously monitor and test effectiveness of all lead nurture pathways. Drive analysis and metrics for lead/demand generation activities working closely with all departments.
Synthesize - Distill data from analytics and implement improvements to our lead-generation programs. Perform regular tracking of marketing performance. Integrate recommendations into the �??Design�? phase above as we continuously improve our engine. Continually monitor, analyze and tune campaigns to maximize ROI.
Database Marketing - Maintain the integrity and effectiveness of our database by cleaning, importing, and appending data. Understand the best ways to segment and leverage this asset to provide more effective campaigns, better lead management, and stellar analytics. Contribute to the overall prospect and customer data management strategy.
Marketing Best Practices - Stay abreast of marketing best practices in all of the above topics and provide strategic input on how to incrementally improve each one.
Collaborate - Work with Field Marketing, Product Marketing, Marketing Shared Services, Operations, IT, and Sales to deploy effective campaigns.
Job Requirements
Education/Experience:
Bachelor's degree from top-tier university in a quantitative or business discipline (e.g., computer science, mathematics, statistics, economics, marketing, etc.)
Experience in direct marketing, database marketing, analysis or financial analysis, and e-mail campaign marketing experience a big plus
Must have experience using a marketing automation system (like Eloqua) and/or Salesforce.com to capture, track, and report on leads
Experience working with business owners in driving data and reporting requirements with a clear understanding of where data resides and how to produce reports
Demonstrated proficiency with database design concepts, data modeling, and segmentation structuring
Ability to communicate with a non-technical audience, understand business needs, and translate them into technical requirements
Skills:
Strong analytical thinker who considers issues from a business perspective
Proficiency in MS Excel and a love for numbers
Process oriented
Above average listening, written and oral communications skills
Ability to thrive in an autonomous, fast-paced work environment and manage multiple projects simultaneously and meet deadlines
Experience with database querying/reporting tools and statistical analysis/database mining tools (SPSS, SAS) preferred
Experience with configuring and/or running reports in Salesforce.com
Experience with Visio and lead-nurturing flow diagrams
Knowledge of e-mail marketing best practices and experience pulling lists
Experience/passion for A/B testing
Proficient in HTML; knowledge of Javascript
Personality Traits:
Technically Savvy and Creative. You not only understand how technology and process can advance and help improve marketing but you know how to actually create and build online marketing programs using sophisticated marketing automation software like Eloqua. Yet, you never lose sight of the creative process.
Analytical and Curious. You love understanding data, patterns and trends. Numbers are your friends. You can dig into the details but always see the big picture.
Energy and Enthusiasm. Energy and enthusiasm are your hallmarks. You think out of the box and wow people with your interesting angles and quality work.
A True Team Player. You're the best at what you do and you know how to work with your colleagues to get the best from them.
Passion for Great Work. Nothing less than your best will do.
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