This is a terrific full time career job with benefits. It could provide a fast track for advancement as our media company continues to evolve its digital strategies. This is not a sales job, but you will have intense interactions with our clients and potential clients. You will assess current interactive products and propose new ones, based on primary and secondary research in our local markets.
You will stay current with products and competitors in the interactive advertising arena.
Your primary focus will be to interface with local businesses and internal teams to develop a product roadmap for our company's digital media product development. We are looking for someone who is current and cutting edge in terms of social networking and interactive.
Key responsibilities:
- Specifying market requirements for current and future products.
- Interacting with local businesses and key personnel to gather primary data regarding their use of interactive products and platforms.
- Developing and implementing a company-wide go-to-market plan for new products, working with all internal teams to execute.
- Analyzing potential vendor and partner relationships for new products.
- Exploring mobile apps and testing on all sites
- Organize and spearhead events to promote various new initiatives and projects
- Schedule events and support our marketing endeavors
To be considered candidates:
- Must have strong familiarity with the Internet and mobile platforms.
- Must be currently active on social networks.
- Must be highly intuitive in terms of using and understanding interactive products and platforms.
- Must bring high enthusiasm and a genuine desire to help our clients prosper by using our digital products.
- Must have great oral and written communications skills including strong spelling, punctuation and grammar.
- Must be capable of being highly productive.
- Must have a four year college degree in Marketing or related field.
Preferred candidates:
- Will have experience developing interactive products that help local businesses succeed.
- Will have advanced knowledge of Facebook, YouTube, LinkedIn, and similar social networks.
- Will have knowledge of current interactive advertising solutions, including display, search, local directories, mobile couponing, etc.
- Will have a four year college degree in marketing, product management, or similar.
The ideal candidate:
- Will have advanced knowledge of interactive solutions.
- Will have strong knowledge of new digital ad products currently in beta or in development.
- Will have experience developing interactive promotions for local businesses.
- Will have strong knowledge of the Philadelphia suburban market in terms of businesses and shopping patterns, and current interactive marketing efforts by local businesses.
- Will be willing to go the extra mile to help our clients grow their businesses.
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