Search Marketing Manager
We're looking for a self-motivated, experienced SEO, SEM, PPC Search Marketing Manager to join a small team at a growing software company.The Search Marketing Manager will be fully accountable for the development, execution and results of all search marketing efforts on search engines and social networks.
This position requires hands-on knowledge of best practices in SEM/SEO/PPC and a track-record of delivering quality traffic from both an acquisition and conversion standpoint. The role requires an advanced analytical skill set to optimize search marketing campaigns for maximum efficiency.
Job Duties:
Website Analysis �?? Review, analyze and recommend improvements to our corporate web site, campaign landing pages, and forms to drive improvements in traffic, clicks and conversions
Keyword Analysis and Research �?? In depth knowledge of how to identify profitable keywords to drive PPC campaign and improved organic search results
SEO Copywriting �?? Leverage keyword analysis and research to write effective headlines, PPC ad copy, and landing page content and make recommendations for keyword use in other content including our website, blog posts, press releases and Social Media sites
Search Engine Marketing �?? Ensure our site and keywords are optimized and positioned to obtain results on all major search engines and prepare monthly reports of our ranks on major search engines across our geographic markets
Reporting �?? Provide weekly summaries and monthly detailed reporting of all areas of responsibility to Marketing Management demonstrating new ideas, things learned, results and ROI
Required Skills:
Writing & Communication �?? The ideal candidate possesses exceptional copywriting skills and a demonstrated ability to produce campaign and web content based on key word requirements. The ability to communicate plans and results in a clear and concise manner is also critical
Motivation �?? You are motivated by a passion for Search and to achieve results. You have the ability to assess a situation, develop a plan, and execute with minimal supervision
Analytical Thinking �?? You are curious about the marketing challenges facing a growing company and are able to identify problems and formulate practical solutions. You will use data to evaluate efforts and past results to understand areas for improvements in future plans
Technology �?? Minimum 5 years of Search Marketing experience with specific skills in Google Analytics, Adwords, Keywords etc., and HTML, CSS, Wordpress, SharePoint, Expression Engine, Salesforce.com, Hubspot and Eloqua
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