Beachbody, LLC/Santa Monica, CAAbout Beachbody
Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon. The company is based in Santa Monica, California, and is the creator of the nation's most popular in-home fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA �??The Healthiest Meal of the Day�?), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through Team Beachbody.com, which includes a network of thousands of independent �??Coach�? distributors as well as a dynamic online support and fitness community. The company's beauty business includes brands Timeless Secret�?� and DermExclusive�?�. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
About the Job
The Manager of Social Media, reporting to the Director of Online Experience, is responsible for devising a leading, cutting-edge social media strategy in support of all key brands including the profiles of major fitness celebrities like Tony Horton, Debbie Siebers and Shaun T, across various social media sites including but not limited to FaceBook, YouTube, Twitter, Flickr, Digg and others. This position will work closely with the Business Leaders, Beachbody Manager of Online Experience, Team Beachbody Network, Product Management, Production, and Creative, as well as with all groups within the Web team, to develop and maintain digital strategies that yield maximum ROIs and other key metric measurements. The ideal candidate will also effectively direct social media and internet communities, including blogs to generate interaction, brand exposure and sales. The Manager of Social Media will be charged with growing the use of Social Media as a viable communication channel with customers, fitness coaches and partners.
Tasks & Activities
�?�Create, track and maintain a social media strategy that drives sales.
�?�Work with internal teams to create compelling viral campaigns to drive awareness and sales across all key brands and constituents.
�?�Research, propose and prioritize new opportunities for social media marketing and advertising campaigns.
�?�Effectively communicate and build internal and external relationships through social networking.
�?�Investigate and implement new technologies, services and automation capabilities and/or vendor solutions that enhance social media efforts.
�?�Update and maintain content as it relates to social media areas.
�?�Provide metrics and ROI for participation in social media sites and ensure success.
�?�Develop plans to support new product launches and company initiatives.
�?�Stay current with social media trends and incorporate as appropriate to improve the customer experience, drive sales and leverage ongoing customer involvement.
Requirements
�?�Experience creating and executing a social media strategy that builds fan base, and increases engagement and drives sales.
�?�4+ year's previous online marketing experience. 2-3 years of social media marketing and experience directing online community initiatives.
�?�Demonstrated knowledge of how to maintain and grow a social media presence across array of networks and technologies; strong understanding within a broader marketing mix.
�?�Background in experiential marketing (direct touch), community development and management highly desirable.
�?�Experience working at a major, high traffic website preferred.
�?�Proven track record in social media, including blogging, blogger relations, pod casting or other means of evangelizing on behalf of a large organization.
�?�Successful track record in the development of growth of online communities for large organizations, including ROI using social media channels and technology.
�?�Experience with social media measurement tools such as Radian6.
�?�Proven leadership skills with ability to foster cross functional relationships toward achieving a unified goal.
�?�Bachelor's Degree.
Beachbody, LLC offers a highly competitive salary, benefits, bonus potential, and the opportunity for you to help us achieve our mission which is to help people achieve their goals and enjoy a healthy, fulfilling life. Beachbody, LLC is an Equal Opportunity Employer.
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