Tuesday, May 24, 2011

Marketing Manager / Confidential / New York, NY

Confidential/New York, NY

The Marketing Manager is responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our company, products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and effective.

Responsibilities Include:
Develop and own product messaging and positioning and build consistency across communication channels.
Own both marketing strategy and execution - ideate, develop, and execute marketing campaigns that drive business growth including customer acquisition, retention and upsell.
Lead global cross-functional launch marketing initiatives to drive internal and external readiness and successful adoption of our new products and features.
Develop thought-leadership materials and programs designed to accelerate our business momentum, better engage customers and increase our industry share of voice.
Support the sales team by maintaining a robust sales kit including sales presentations, collateral, case studies and competitive positioning.
Day-to-day management of marketing programs.
Manage program timelines and budgets.
Manage and coordinate staff and local contracted support staff

ONLINE EXPERIENCE IS ESSENTIAL
 

Desired Skills & Experience

Requirements:
Bachelors degree preferred or equivalent with strong academic record. 
At least 3 years , preferably at an interactive advertising agency, or in online marketing, media, or consulting to marketers in the online industry, working at or with advertising agencies, positioning brands, managing digital marketing campaigns and executing large scale events.
Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience.
Outstanding presentation and communication skills with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
Excellent time management skills, able to work under tight deadlines.
Outgoing and able to create enthusiasm for a program.

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Source: http://jobs.searchenginejournal.com/job/marketing-manager-new-york-ny-fbd5a13412/?d=1&source=rss_page

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