The Search Project Manager plays a critical role in driving campaign success by ensuring the timely delivery of SEO analysis and recommendations in accordance with a strategic project plan that aligns with our client's marketing goals. As a point of contact for clients and external agencies, the qualified candidate is responsible for effectively communicating account status, managing expectations and identifying potential campaign opportunities and obstacles.
PLAN DEVELOPMENT & COORDINATION:
�?� Create a detailed project plan in alignment with brand and search campaign goals and objectives
�?� Establish and manage internal/external deadlines and expectations in relation to the project plan
�?� Ensure the successful execution of key plan deliverables in accordance with deadlines, scope, account hours and budget
�?� Work in conjunction with external agency partners to coordinate execution and timing of plan milestones
�?� Adjust the project plan as needed based on evolving client and campaign activities, direction and requirements
CAMPAIGN MANAGEMENT:
�?� Initiate and manage campaign tasks and deliverables in accordance with the project plan, deadlines, resource availability, scope and process
�?� Ensure all deliverables are provided on-time and consistent with internal format and standards
�?� Manage day-to-day operational aspects of accounts, as well as client/external agency interactions
�?� Collaborate with external partner agencies and stakeholders to ensure unified goals, plans and timing
�?� Track recommendations and drive implementation to foster the success of the campaign
�?� Document key performance metrics to monitor campaign health and generate insight into search behavior
�?� Monitor campaign hours, resources and scope to ensure work is within budget
COMMUNICATION:
�?� Serve as point of contact for client and external agencies
�?� Ensure all parties are kept up-to-date on account status via progress reports, calls and day-to-day communication
�?� Manage internal/external expectations related to timing, deliverables, capabilities and success
�?� Properly document and notify the internal team of any risks, weaknesses or opportunities that could potentially impact the success of the project, escalating to the appropriate stakeholders
�?� Communicate updates and pertinent information effectively across disciplines to ensure overall campaign alignment and success
�?� Develop strong, positive relationships with external agency contacts and internal team members
�?� Foster the exchange of ideas, takeaways and best practices throughout the project management team and agency
AGENCY ADVANCEMENT:
�?� Participate in internal project management initiatives for the constant advancement of agency processes, efficiency and offerings
�?� Assist in agency-wide development efforts to foster innovation
SKILLS/EXPERIENCE REQUIRED:
�?� Minimum of two years' experience, preferably within an agency
�?� BA/BS degree required; marketing concentration a plus
�?� Basic understanding of the technical aspects of web development and web technology
�?� Digital marketing and SEO experience strongly preferred
�?� Ability to handle multiple clients and projects in a deadline-driven atmosphere
�?� Excellent writing and communication skills
�?� Strong problem-solving abilities and attention to detail
�?� Familiarity with web analytics tools
�?� Proficiency with Microsoft Office Suite, MS Project a plus
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